BORBA @ Walgreens: Yummy, Gummi, and Good for You!

Can we just say how much we love the genius idea of skincare candy — “gummi” snacks as a way to take our vitamins? And get better skin in the process? Gummi Mice (!!!) for Mighty Energy, Skin Balance Gummi Bears, and jumbo Skin Balance Gummi Bear Boosters. Now, THAT’s a beauty pic-a-nic.

Pioneering skin beauty brand Borba makes nutraceuticals/beautyceuticals relevant AND delicious, now as close as your local Walgreens. BORBA has just teamed with the Walgreens chain, introducing 10 new topical products and 8 new ingestibles, on the menu in January, 2011 in roughly 2,500 Walgreens locations nationwide.

The new products will be showcased in dedicated Borba in-store boutiques in the Walgreens spaces. The goal: building the bridge which connects health, wellness and beauty.

Top pick of the new line: multi-tasking Age Defying 4-in-1 Cleansing Treatment. The boutiques will also offer Borba-licious supplements and refreshment in the form of Skin Balance Water and Crystalline Drink Mix products. Also on tap:  the skincare book by brand founder Scott-Vincent , as well as skincare kits for women in their 50s and 60s.

Sneak-preview the Borba experience at walgreens.com, and snarf up a handful of edible skincare to start off the new year with a glow.