Nail Experts “Nailed” it at BIW’s Pink Report Luncheon

Did you know that 55% of women do their nails on Saturday?

This was just one of many FUN and FABULOUS facts we learned at Beauty Industry West‘s March 11th luncheon – “The Latest Pink Report: Nailed – The New Allure of Nail Color.” We were thrilled to be one of the event sponsors, since we LOVE listening to these fabulous women speak!

Shel Pink (Founder of SpaRitual & SlowBeauty.com), Michelle Toma Olson (Founder & President of ‘Tini Beauty), Guy Langer (President of BIW), and Alisa Beyer (Founder of The Beauty Company).

For many women, nail polish is the latest beauty buzz word on their lips – and fingertips – and with good reason. It’s official – beauty consumers are in love with nail polish! BIW’s speaker panel of nail experts included:

• Alisa Beyer, Founder of The Beauty Company
• Shel Pink, Founder of SpaRitualand SlowBeauty.com 
• Michelle Toma Olson, Founder & President of ‘Tini Beauty

If you haven’t had a chance to hear these women speak, please sought them out at a future beauty industry event! A proven beauty entrepreneur and market researcher, Alisa Marie Beyer is the Founder and Creative Director of The Beauty Company (TBC), a global beauty consulting firm that specializes in research, product and brand strategy. Shel Pink is lifestyle futurist who first captured our attention  in 2004 with the launch of her green, sustainable and vegan body care line, SpaRitual. Michelle Toma Olson combines her creative beauty sense and business acumen as Founder and President of ‘Tini Beauty, with its Nailtini, Liptini and Eyetini brands. In 2004, she launched Nailtini Cocktails for Nails, one of the first green nail polish lines that incorporated the “cocktailing” concept of using more than one product to create a desired effect.

The Pink Report panel of nail experts (l to r)- Shel Pink (Founder of SpaRitual and SlowBeauty.com), Michelle Toma Olson (Founder & President of ‘Tini Beauty) moderated by Alisa Beyer (Founder of the Beauty Company).

The Beauty Company’s latest Pink Report, “Nailed: The Allure of Nail Color” shines a light on the nail polish consumer with a deep dive into her thoughts, feelings, habits, attitudes, expectations and emotions, illuminating just how important this category is to both consumers and the industry. Why are women reveling in an obsession with color, color, color? TBC’s Pink Report is an intimate study that takes a fresh perspective on every segment of the nail color landscape, uncovering the facts, figures, trends and stats driving this billion dollar business as well as getting insights and intelligence on everything nail.

Alisa Beyer presenting The Beauty Company’s Pink Report: “Nailed – The Allure of Nail Color.”

Here are some fun facts* we learned:

• Nail polish is the ultimate instant-gratification product.
• Gloss is the most popular nail polish finish.
• Pink wins – if women could only wear one nail polish color for the rest of her life, it’s pink!
• 55% of women do their nails on Saturday (Social Media experts – this might be great to factor into your strategy?)
• OPI and Essie are amongst the most purchased nail polish brands.

*To get the full Pink Report by TBC, click here

The Mazur Group team (l to r): Jenn Harrison, Romina Aquino, Frances Mazur, Lola Russek, and Melanie Weinstein.

Thank you BIW for another thought-provoking and highly-educational industry luncheon! For more details about BIW’s next event, click here

View more photos from the event

Nail Polish Potraits by NYC-based artists

 About Beauty Industry West (BIW)
Established in 1990 by a group of West Coast based industry leaders, including Robert & Suzanne Grayson and Lynn Ludlam, Beauty Industry West presents the latest trends in personal care and beauty and provides a platform for networking with peers, clients and suppliers.

BIW educates and provides resources for companies and entrepreneurs who want to develop their own personal care and beauty brand. From raw ingredients to product development, packaging and design to contract manufacturing, marketing and sales, we help you get your product developed, manufactured and distributed. 

For more details on BIW’s upcoming events, click here