Fashion Touchdown – Super Bowl helmets designed by Fashion Designers

This year’s Super Bowl XLVIII has several “firsts.”

This will be the first Super Bowl to be played outdoors in a cold weather environment, the first to be played outdoors on artificial turf (since Super Bowl X), and the first in which two U.S states (NY, NJ) will share hosting duties.

And for fashion lovers….the first time that major fashion designers have designed haute couture Super Bowl helmets benefiting the NFL Foundation!

Haute Couture NFL helmets designed by (l to r): Betsey Johnson, Bloomingdales, Eugenia Kim, and Nicole Miller.

Created by 48 CFDA (Council of Fashion Designers of America), all helmets will be auctioned with 100% of the net proceeds benefiting the NFL foundation – a non-profit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60.

The minimum bid for each helmet will be $248, celebrating the 48th Super Bowl. The auction is now live until February 4th.

NFL helmet designed by Alice + Olivia

Participating designers include: Alejandro Ingelmo, Alexis Bittar, Ariel Ovadia and Shimon Ovadia for Ovadia & Sons, Betsey Johnson, Billy Reid, Blake Mykoskie for Toms, Bloomingdale’s, Catherine Malandrino, Cynthia Rowley, Cynthia Vincent for Twelfth Street, Dana Lorenz for Fenton/Fallon, Danielle Snyder and Jodie Snyder for Dannijo,  Dao-Yi Chow and Maxwell Osborne for Public School, David Neville and Marcus Wainwright for Rag & Bone, Dennis Basso, Diane von Furstenberg, Donna Karan for Donna Karan and DKNY, Eugenia Kim, George Esquivel, John Varvatos, Junkfood, Keren Craig & Georgina Chapman for Marchesa,  Kenneth Cole, Lela Rose, Mark Badgley and James Mischka for Badgley Mischka,  Mark McNairy, Michael Bastian, Monique Lhuillier,  Narciso Rodriguez for Narciso Rodriguez Studio, Nicole and Michael Colovos for Helmut Lang, Nicole Miller, Olivier Theyskens for Theyskens Theory, Gela Nash & Pamela Skaist-Levy for Pam & Gela, Pamela Love, Rachel Zoe, Rebecca Taylor, Richard Chai, Rogan Gregory and Scott Mackinlay Hahn for Loomstate, Rogan Gregory for Rogan, Rozae Nichols for Clover Canyon,  Sam Shipley and Jeff Halmos for Shipley & Halmos, Stacey Bendet for Alice + Olivia, Stephen Dweck, Steven Alan, Tadashi Shoji, Todd Snyder, Vince Camuto, and Yigal Azrouel.

“This is the first time that the Super Bowl will be held in the New York region and we couldn’t think of a better way to celebrate by joining Bloomingdale’s and the NFL in merging fashion and sports with the creation of these unique helmets,” says Steven Kolb, CFDA CEO.

”We are excited to team up with Bloomingdale’s and the CDFA to auction off designer Super Bowl XLVIII helmets to support the work of the NFL Foundation,” said Natara Holloway, the NFL’s vice president of consumer products. “This unique collaboration is another way for fans of football and fashion to get closer to the game and be a part of the Super Bowl XLVIII festivities happening all across the New York-New Jersey region.”

The haute couture helmets are available for viewing at Bloomingdales 59th Street windows.

Click here to enter the auction

 Talk about a Fashion touchdown!