Tag Archives | thought leader

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Beauty Trends by BBR13 Thought Leader – Jennifer Karuletwa of PeclersParis

With fickle consumers in a highly saturated market, the beauty industry is constantly on a search for the next BIG THING. What will be the next big beauty product to hit stores and be plastered all over social media? This is where trend forecasting comes into play. Trend forecasters not only predict innovative trends, they […]

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BBR12 TL Q&A: Jenna Habayeb of Splendid & Ella Moss on “How to Deliver an Omni-Channel Experience”

Jenna Habayeb has been in marketing for over ten years and has spent a majority of her career on the agency side leading key marketing initiatives for brands like bareMinerals, bebe, TABASCO, Burger King, Tween Brands, BP and more. She specializes in the strategic development and implementation of fully integrated campaigns and truly believes in […]

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BBR12 Thought Leader Q&A: Denise Herich of The Benchmarking Company: Beauty Product Testing & Claims

“It’s your potential consumer’s proof point that they’re looking for, and one they are increasingly demanding,” said Denise Herich in a recent GCI article. Never has market research been more essential to the core of a business than the beauty industry. Comprehensive beauty market research can deliver insights into what is selling, where, why, and at what […]

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BBR12 Thought Leader Q&A: Nikola Cline, Spilo Worldwide “Strategic Reinvention- How to Use Evolution or Revolution to Grow Sales”

According to a March NPD report, “the majority of women in the U.S. shop for beauty products, but a 4% drop in 2014 brought the industry to its lowest level of shoppers since 2008.” This emphasizes the increase in competition among beauty brands and retailers, since beauty consumer attitudes have drastically changed in the past […]

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Beauty Power Players at BBR11

Beauty Biz Roundtable 11, presented by Mazur Group, successfully brought together 100 top executives, media and thought leaders at the leading edge of the beauty industry for an evening of education, discussion and inspiration. Sponsored by Cosmopak and MaCher, this sold-out event on October 1st, 2014 featured executives from the West Coast’s fast growing beauty scene […]

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BBR11 Keynote Speaker is Drybar Founder, Alli Webb!

Stay tuned for BBR11 Registration! In the meantime, check out our Beauty Biz Roundtable site for more details on one of the West Coast’s premier networking events in the beauty industry. About Beauty Biz Roundtable Hosted by Mazur Group, the Beauty Biz Roundtable (BBR) series brings together 100 Mid to Senior Level Beauty Executives in a roundtable format that fosters […]

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BBR10 featured in HAPPI magazine

Our Beauty Biz Roundtable BBR10 event was featured in HAPPI magazine’s December issue! Our BBR10 event featured Keynote Speaker, Jan Lombardo – President of GO SMiLE, Inc. along with the following Thought Leaders: Don Frey(Principal Consultant for Frey Consulting) Candy Gebhart(Senior Director of Marketing for Joico) Susan Goldsberry (President / CEO of Benchmark Cosmetic Laboratories) Adrienne […]

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BBR9 Keynote Speaker: Fabrice Croisé of SelectNY on Beauty Advertising

“We do not think in a linear way, we think in narratives…as stories.“ Keynote Speaker, Fabrice Croisé kicked off Beauty Biz Roundtable BBR9 with a fascinating look at the thought process of advertising agencies when developing ad campaigns for beauty brands. Croisé is the Global Business Development Director of advertising agency, SelectNY, a global Premium brand building and […]

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BBR9 Thought Leader, Eleanor Keare (President of Circle of Friends)

BBR9 Thought Leader: Eleanor Keare, President of Circle of Friends on “Launching Niche Brands”

With an estimated $49,200,000,000 sales in the baby-product industry in 2013 alone (according to New York magazine), the baby product business couldn’t be doing better. That’s why it was fascinating for many Beauty Biz Roundtable BBR9 attendees to learn from Eleanor Keare, President of Circle of Friends, as she presented her BBR9 Thought Leader roundtable […]

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