April 13, 2012
September 21st, 2011: Beauty Biz Roundtable BBR5 – “Why Expertise Matters”
April 13, 2012
September 21st, 2011: Beauty Biz Roundtable BBR5 – “Why Expertise Matters”
On September 21st, 2011, Beauty Biz Roundtable BBR5 started with a fun cocktail hour where guests networked with their peers in the beauty industry. Then everyone enjoyed Keynote Speaker, Poppy King (founder of Lipstick Queen), deliver her Keynote Address on “Specialty Marketing and the Benefits of a Narrow Focus.”
The main topic of BBR5 was “Why Expertise Matters.”
The Beauty Biz Roundtable BBR series brings together 100 Mid to Senior Level Beauty Executives in a roundtable format that fosters networking and idea sharing. This is NOT a lecture or panel discussion.
Excited BBR attendees were fortunate enough to be seated with inspirational Thought Leaders like:
- Madeline Leonard, Director, Cloutier Remix: “Tips on Developing Expertise & Building Your Network”
- Jeffrey Holland, General Manager, boscia:”Finding Your Niche in the Marketplace”
- Susan J Ashbrook, Author of “Will Work For Shoes – The Business Behind Red Carpet Product Placement” and Founder of Film Fashion: “Celebrity Product Placement & The Power of the Red Carpet”
- Jack Corley, EVP, Trilogy Fragrances: “Building a Foothold in Natural Fragrances”
- Kavita Daswani, Beauty Writer: “Garnering Great Press and Presence in Asia”
- Nathalie Schlemer, Executive Director Global Product Development, Guthy-Renker LLC: “Key Ingredient Selections for Efficacy: What is the strategy?”
- Lori MacGregor, Marketing & PR Director, LATHER, Inc.: “Maximizing a Brand or Product Story for PR”
- Nadine Jolie, Beauty/Travel Writer and Social Media Consultant: “The Importance of Building Relationships and Trust with Consumers”
BBR5 Thought Leaaders (l to r): Nathalie Schlemer, Madeline Leonard, Susan Ashbrook, Jeff Holland, Lori MacGregor, Frances Mazur, Kavita Daswani, and Nadine Jolie. Not pictured: Poppy King and Jack Corley
As with all BBR events, BBR5 attendees enjoyed a fun-filled night of:
- A chance for strong business connections, job opportunities, and new partnerships
- Tasty Hors d’oeuvres & Cocktails
- Fabulous beauty gift bag
- Complimentary valet parking