BBR9 Thought Leader: Amy Liu, VP of Marketing for Josie Maran Cosmetics, on “Launching & Growing Distribution for Emerging Brands”

With her success in brand management for Smashbox Cosmetics and Kate Somerville Skincare, it was clear that Josie Maran Cosmetics VP of Marketing, Amy Liu, was a popular Thought Leader at Beauty Biz Roundtable BBR9.

Amy Liu, VP of Marketing for Josie Maran Cosmetics, was a highly anticipated BBR9 Thought Leader

As an expert in brand management and small business growth, Amy Liu has worked for three of the hottest and fastest growing brands in Beauty over the course of 10+ years. After earning her MBA in Marketing and Entrepreneurship from USC, she served as the Director of Marketing at both Smashbox Cosmetics and Kate Somerville Skincare during rapid expansion. Based on her track record of success, Amy was recruited to Josie Maran Cosmetics as Employee #5 as their Vice President of Marketing. She has executed creative and transformative marketing solutions for this lifestyle brand that have resulted in rapidly growing business across category. Under her stewardship, the company has added 50 employees and quintupled its sales.

BBR9 Thought Leader, Amy Liu (VP of Marketing for Josie Maran Cosmetics)   sharing her ideas on her roundtable topic on “Launching & Growing Distribution for Emerging Brands”

During her BBR9 roundtable, Liu shared her experiences marketing for Smashbox Cosmetics and Kate Somerville Skincare. Her roundtable topic of discussion was on  “Launching & Growing Distribution for Emerging Brands“, in which she discussed the importance of creating a strong customer experience, how to work with limited sources, the need for product sampling, what it’s like to work with Sephora and Neiman Marcus, and the benefits of selling on QVC.

Check out more strategy advice from Amy at her  BBR9 roundtable video here:

In addition to her phenomenal work in Beauty, Amy has taught Finance and Marketing at FIDM and is the mother of two. She and her family reside in Santa Monica, CA.

Read about other BBR9 Thought Leaders like Dan Obegi (CEO of DermStore Beauty Group), Maria Rush (Purchasing & Brand Development at Beauty Collection), Jennifer Goldfarb (President of ipsy), Cesar Arellanes (Center for International Trade Development),  Scott-Vincent Borba (Founder of Scott-Vincent Borba, Co-Founder of e.l.f cosmetics), Eleanor Keare (President of Circle of Friends) and Fabrice Croise (Global Business Development Director for SelectNY)

Click here for more details about BBR9

Click here to view photos from BBR9

About Mazur Group
Hosted by Mazur Group in Los Angeles, the Beauty Biz Roundtable (BBR) series brings together 100 Mid to Senior Level Beauty Executives in a roundtable format that fosters networking and idea sharing.  Attendees are given the opportunity to sit down in small group settings with industry peers. Past BBR attendees and Thought Leaders have come from every major beauty company here in the West Coast. For more details, visit: https://mazurgroupla.com/wp/bbr-events/