Sexy Hair Concepts selects Marilyn Monroe as new Spokesperson

Marilyn Monroe once said, “In Hollywood, a girl’s virtue is much less important than her hair-do.”

So what better way to incorporate the embodiment of glamour, sophistication, and sexiness into your brand than Marilyn Monroe?

Earlier this week professional hair care brand, Sexy Hair, announced that Marilyn Monroe will be the brand’s spokesperson. This multi-year partnership will pay homage to the starlet’s iconic look with a marketing campaign, followed by the release of a special edition product to be unveiled later in the year.

Posters are seen at the unveiling of Marilyn Monroe as the new Sexy Hair celebrity ambassador, on Tuesday, July 23, 2013, at the Plaza Hotel in New York. (Photo by Andy Kropa/Invision for Sexy Hair/AP Images)

The fully-integrated marketing program includes the use of Monroe’s name and photos in advertising, online, in-store and public relation efforts. The new tag line “Styles may change but Sexy is forever,” is fitting for both brands as both Sexy Hair and Monroe are always in style.

“Not only is Marilyn the sexiest woman of all time, she is known for her self-expression and style,” stated Jennifer Weiderman, VP of Marketing and Education at Sexy Hair. “We see this partnership as a joining of two great icons – our ‘big red can’ that continues to fly off shelves, along with Marilyn’s ultimate sex symbol status.  We are excited to celebrate this in our upcoming marketing campaign.”

Sexy Hair Vice President of Marketing and Education Jennifer Wiederman attends the unveiling of Marilyn Monroe as the new Sexy Hair celebrity ambassador, on Tuesday, July 23, 2013, at the Plaza Hotel in New York. (Photo by Andy Kropa/Invision for Sexy Hair/AP Images)

Debuting in October 2013, the advertising will feature her alongside hero Sexy Hair products – Big Sexy Hair Spray & Play and the new Style Sexy Hair Spray Clay.