From Left: Jenn Harrison of Mazur Group, Jeb Gleason Allured of Allured Media, and Frances Mazur of Mazur GroupAvonda Urben of the Perfect V, second from left, led a session focused on building new categories.Roundtables Underway at Beauty Accelerate NYCAlisa Marie Beyer, CEO of Spa Girl Cocktails, led several discussions at the event.Charlotte Cho of Soko Glam (center) delivered insights as a product curator and brand founder.