DERMALOGICA CHALLENGES YOU: JOIN THE “F.I.T.E.” TODAY

JANUARY 6, 2011: Right now – it’s on!—www.joinFITE.org

The beauty business has always attracted entrepreneurs, especially women. Jane Wurwand, who founded the Dermalogica brand 25 years ago, is one of them. She began her career at the age of 13, as a “Saturday Girl” (don’t you love that phrase? It sounds like the name of a Beatles song) in her native UK, sweeping up hair-cuttings and pulling the hairpins out of the cuttings so that they could be sterilized, put into boxes, put onto trolleys and sent back out onto the salon floor for the hairdressers to use again. In short, this is a lady who knows the value of a day’s work.

That’s why Jane and her team, based in Carson, CA, not far from my office, have created F.I.T.E. – a new global initiative called Financial Independence Through Entrepreneurship. The debut is January 6, 2011, so check it out right now!

• First, go to joinFITE.org today to watch the special launch!
• Visit FITE on Facebook to receive continuous updates
• Create a lending team on joinFITE.org—organizations as well as individuals need to work together to meet the mission of Jane Wurwand’s FITE manifesto: empowering and employing 25,000 (not a typo) worldwide.

This cause is so worthwhile and so remarkable that my own organization has made a donation. Dermalogica has partnered with non-profit KIVA, the world’s online leader in providing microloans. Together, these two powerhouses are making small loans available to women all over the world to start small sustainable businesses within their communities, all over the world!

Five of Dermalogica’s best-selling products are integrated into the FITE initiative. By buying these specially marked products—look for the special FITE “sleeve” on the carton—you receive a FITE code. For every code that you redeem, Dermalogica will allocate $1.00 USD to the funding of a microloan. You, as a partner in the process, are invited to choose the location and the sort of business which you want your loan to fund. And, you can watch the progress of the entrepreneur’s payback online!

You’ll definitely want to check this out and take part.

DERMALOGICA and Dermalogica-fans fight the good “F.I.T.E.”!!