BBR10 featured in GCI magazine’s Jan/Feb 2014 issue

Thanks to GCI magazine for featuring our Beauty Biz Roundtable 10 event in their January/February 2014 magazine!

In November 2013, we were proud to host another Beauty Biz Roundtable event (our 10th!) in Santa Monica, where nine beauty industry executives presented and discussed topics regarding beauty branding and innovation. BBR10 attendees were excited and inspired by our wonderful Thought Leaders:

• Don Frey, principal consultant for Frey Consultant, discussing “Key Steps to Building a Product and Package Strategy to Complement Your Brand”
• Candy Gebhart, senior director of marketing for Joico, talking on “Risky Business: 10 Gutsy Marketing Moves That Will Make Your Brand Cruise”
• Susan Goldsberry, president and CEO, and Claudia Stephens, marketing consultant, Benchmark Cosmetic Laboratories, presenting “Beauty & Innovation—Knowing How & When to Break the Rules”
• Jan Lombardo, president of Go SMiLE, Inc., sharing “Critical in Small Companies—How to Choose and Develop an Entire Team Invested in Company Success”
• Adrienne Kramer, CEO and president of Pro Beauty Partners, addressing “What to Expect From a Broker (Rep) and What They Can Expect From You”
• Charlie Perer, partner at Intermix Capital Partners, LLC, explaining “Financing for Emerging Beauty Companies”
• Doug Schorr, head of consumer research at Beachbody, LLC, covering “Using Consumer Research to Refine a Brand”
• And Michelle Sorro, former on-air host at HSN, Inc., shedding light on “Behind the Scenes—Strategic Tools for TV Retail & Multimedia Sales Success”

BBR10’s keynote, Lombardo, has more than 25 years of beauty industry experience as an executive for Estée Lauder and VP of sales for North America for Calvin Klein. In 2009, she joined Go SMiLE, Inc. as VP of global sales and marketing, and in just three short years, was named president.

To read the full article, click here

To learn more about our BBR series, click here