BBR10 Thought Leader – Candy Gebhart of Joico “Risky Business: 10 Gutsy Marketing Moves That Will Make Your Brand Cruise”

What is the correlation between the dental and Haircare industries?

You’d be surprised with the answer from Candy Gebhart, the Senior Marketing Director for Joico. In her Beauty Biz Roundtable 10 roundtable, Gebhard shares her marketing secrets in her roundtable discussion aptly titled “Risky Business: 10 Gutsy Marketing Moves That Will Make Your Brand Cruise.”

With over 15 years of experience in strategic brand growth, Candy Gebhart is known in her circles as the “MacGyver of Marketing.” An expert at creative problem-solving and developing innovative ways of looking at new beauty initiatives, Candy brings a broad base of expertise to her current position as Senior Director of Marketing for Joico, one of the fastest-growing companies in the professional hair-care industry. Having started her career at AT&T Wireless, and held managerial positions at both Green Dot Corporation and Wella Professionals, her proven track record of leading a team to stand out and succeed is well-known within the highly-competitive beauty industry.

Here’s a sneak peek into Gebhart’s BBR10 roundtable:

BBR10 Thought Leader Q&A: Jan Lombardo, President of GO SMiLE, Inc.

BBR10 Thought Leader Q&A:  Michelle Sorro, Former on-air Host at HSN, Inc.

BBR10 Thought Leader Q&A: Don Frey, Principal Consultant, Frey Consulting

BBR10 Thought Leader Q&A: Charlier Perer, Partner at Intermix Capital Partners, LLC

BBR10 Thought Leader Q&A: Susan Goldsberry & Claudia Stephens, Benchmark Cosmetic Laboratories

BBR10 Thought Leader Q&A: Doug Schorr, Head of Consumer Research at Beachbody LLC

BBR10 photos

About the Beauty Biz Roundtable Series

Hosted by Mazur Group, the Beauty Biz Roundtable (BBR) series brings together 100 Mid to Senior Level Beauty Executives in a roundtable format that fosters networking and idea sharing. This is not a lecture or panel discussion. Attendees are given the opportunity to sit down in small group settings with industry peers. Past BBR attendees and Thought Leaders have come from every major beauty company here in the West including Stila, Dermalogica, John Paul Mitchell Systems, Neutrogena, Murad, Urban Decay, CND,  P&G, Josie Maran, Intelligent Beauty, Sexy Hair Concepts, boscia, MOR Cosmetics, OPI, Smashbox, Sexy Hair Concepts, Orly International, beautylish.com, and more. To see exclusive coverage of BBR events, visit Mazur Group’s YouTube channel at: http://www.youtube.com/user/mazurgroupla