NPD releases Makeup In-Depth Consumer Report: BB Creams are a Hit!

This probably seems like common sense but a new study claims that women love multi-tasking beauty products!

In NPD’s Makeup In-Depth Consumer 2012 Report  conducted in March,  over 8 in 10 women use makeup products with skincare benefits. That’s a whopping 86%!

Here are more interesting results from the survey:

• Regardless of age, moisturizing and SPF protection are the two most sought after benefits in all makeup products.
• Older women are more likely to seek products that pack moisturizing and anti-aging benefits, while younger women prefer products that help control oil and acne.
•  Moisturizers and sun protection are the most sought after “extras”
•  While NPD says just 2% of women currently use BB (blemish balm) creams,  their enthusiasm is high: 77% plan to repurchase them.  4 in 10 beauty shoppers overall say they are considering a BB Cream in the future.
• When it comes to foundation, 3/4 or 76% of the surveyed women were looking for a product that evens out skin tone, although SPF protection, moisturizing and oil-free was also desired.
• For lipstick, long-wearing (74%) and moisturizing (68%) are by far the highest-rated attributes.
• For lip gloss, women want a glossy finish (65%) and moisturizing abilities (64%).
• For mascara, consumers want thickening/volume (63%) and lengthening (62%). Anti-clumping comes in third with 56% of mascara users rating the benefit “important.”

Here’s another study which claims women spend more on beauty items during the recession!  Click here to read more about it