COUTURE COLOUR : THERE’S NO PLACE LIKE HOME

The hottest area of innovation in the beauty industry is the sweet-spot emerging between professional services and DIY products. Closing the gap between salon hair color and home-style: COUTURE COLOUR, a new LA-based brand backed by Johnathan Gale, colorist to the stars. COUTURE COLOUR is now launching at Sephora and HSN—and you can order online at www.couturecolour.com.

The line includes nine LUXEBLEND color choices, and an ingenious at-home accessories kit for the DIY colorist, with clips, combs and cape! No more hair dye-stains on your towels, tiles and bathroom walls.

But the standout product so far is COUTURE COLOUR PEQUI OIL TREATMENT, which contains the richly emollient extract of the Pequi fruit. According to INSTYLE, PEOPLE.com and US WEEKLY (all in February, 2011 issues and posts), hair stylists for Amy Adams, Nicole Kidman, Sandra Bullock and Gwyneth Paltrow used COUTURE COLOUR PEQUI OIL TREATMENT to create glossy, supple red carpet-locks for these A-listers. It’s designed to used before blow-drying, and to tame frizzies any time.

Pequi is the big new ingredient breakthrough in hair conditioning, especially for chemically treated hair in need of color-stabilization and texture replenishment. Doesn’t it look so yummy?

In fact, the Pequi fruit is edible, and is enjoyed raw, roasted with salt, and as a flavoring for beverages all over Brazil and Paraguay. So no wonder parched, damaged hair slurps it up, shine-imparting antioxidants and all. The crème-based hair colors also contain Pequi Glossing Serum, sealing in the deposited pigment with lipids and vitamins.

It’s undeniably true that hairdressers have skills – and deluxe professional products—that the rest of us don’t.  But for those times when you just have to take hair-coloring matters into your own self-manicured hands, COUTURE COLOUR takes a bit of mystique out of that high-priced hour in the salon chair.