March 5, 2012

TOMS & Essie to giveaway 15,000 nail polishes!

March 5, 2012

TOMS & Essie to giveaway 15,000 nail polishes!

Mark your calendars, beauty lovers!

To celebrate its annual “Day Without Shoes” campaign, TOMS footwear and Essie nail polish have teamed up to create an exclusive nail polish color aptly named BAREFOOT IN BLUE (see above picture) and they’re giving away 15,000 bottles!

This 3rd annual global event raises awareness of the millions of children who live without proper footwear, which can lead to injury and disease.

Nail maven Essie Weingarten said of the initiative, “We wanted to come up with something that would really spark conversation and bring attention to the campaign—a new rally cry for an important cause. There’s no better way to do that than with blue toes!”

To score your free bottle AND to join a good cause, log onto the Facebook pages of TOMS and Essie starting March 7th!

Click here for more details