September 29, 2011

The L.A. Woman – Strong, Smart, and Proud

September 29, 2011

The L.A. Woman – Strong, Smart, and Proud

I’m usually pretty excited about getting something other than bills or junk mail in my mailbox but I was pleasantly surprised when I received  my latest October issue of Los Angeles magazine.

Maria Shriver is on the cover and the issue is aptly themed The LA Woman – She’s Strong. She’s Smart. She’s Iconic. She’ll Surprise You.”

As a female business owner in L.A. (Mazur Group), I’m well aware of the typical stereotype that most non-LA’ers believe about us. Not all of us resemble Malibu Barbie (which stopped selling in 1977) or The Real Housewives of Orange County. Whether you’re driving or walking around the streets of L.A,  you’ll notice an incredibly diverse, multicultural array of women.

Since my primary recruiting focus is on Beauty, Fashion, and Lifestyle brands for management and C-level executive positions, I’ve met countless smart and strong women here in L.A – both on the candidate and the client side. These women  are the “ultimate L.A. women, [ladies] who [have] plunged into all there is to experience,” as Anne Taylor Fleming has so aptly described in her article “A Great Place to Be Femme.”

Fleming continues by saying that “the general feeling is that [L.A.] is a good place to be a female, that it affords a wide rage – not just of potential jobs and fashion choices but of possible selves.

While I admit that L.A does play a role in the ideal perfect and feminine beauty that originated here thanks to Hollywood and all our movie studios, I’m proud to say that most of the women that I have met and worked with fulfill NOTHING of that stereotype.

The L.A. Woman is strong, smart, and proud and we’re here to stay! 

On a lighter note, Los Angeles magazine took a survey of 200 women about being a “woman in L.A.” and here’s some interesting notes:

-Asked what they could not live without, 44% of women said hair dye. Of the other options, KCRW (an L.A.-based radio station) came in second, beating out bikini waxes, chiropractors, and personal trainers

-Overall, most women spend between $50 and $150 a month on personal grooming. But a whopping 40% of unmarried thirty-somethings spend up to double that amount.

For more information on Los Angeles magazine, click here to preview the October issue or purchase it in newsstands now.