September 17, 2012

Q&A with BBR8 Thought Leader – Gloria Luna, Executive Director of Marketing of SkinMedica

September 17, 2012

Q&A with BBR8 Thought Leader – Gloria Luna, Executive Director of Marketing of SkinMedica

At our recent Beauty Biz Roundtable BBR8 event, we were so fortunate to have not just one Thought Leader from advanced skincare line SkinMedica, but two! BBR8 attendees were thrilled to meet SkinMedica CEO  & Keynote Speaker, Mary Fisher, and Gloria Luna, the Executive Director of Marketing of  SkinMedica.

BBR8 Thought Leader, Gloria Luna

Gloria is currently the Marketing Director for SkinMedica. She has track record of significant and meaningful marketing and branding experience with a number of world-renowned fashion and beauty brands and recently relocated to the west coast from NYC. Her unique talent for crafting and executing transformative marketing strategies has led to a successful track record of growing businesses across a number of product categories and methods of distribution. With a passionate dedication for her work, Gloria has made an impact on such brands as Oscar Blandi, Calvin Klein and Redken. Her educational credentials include an MBA in Finance and Marketing and a Bachelor’s degree in Engineering. She is an active member of CEW and enjoys mentoring a number of young executives in the beauty industry.
For those of you who didn’t get a chance to sit in Gloria’s roundtable, check out our exclusive interview with Gloria below!

1.  Gloria’s Roundtable topic was “How to Market Yourself into your Dream Job.” Gloria, please share 3 key points from your Roundtable presentation/discussion:

Here’s my suggested 5-Point plan:

  1. Know What You Want
  2. Create your own distinctive message
  3. Network
  4. Look the Part
  5. Be Interesting – Strive for Balance

BBR8 Thought Leaders – Gloria Luna and Mary Fisher (BBR8 Keynote Speaker) of SkinMedica with BBR2 Keynote Speaker, Jeffrey Ten (NYX Cosmetics) at the special Thought Leader Reunion Reception

2. Please tell us about your career path/progression. The road to… where you are now? How did you get started?

I tried a few things before I settled on a career path in the beauty industry.  It helped me to understand my strengths and weaknesses and how best to match them to a job.  Even when I’ve had jobs that I liked, I made sure I was always managing my career.  No one can or should control that.  I’ve made it full circle from starting at a small entrepreneurial company, going off and refining my skills are large, well-respected brands and now returning to a small company environment where I can apply all the great skills I learned.  It has been an incredibly rewarding experience.

3. Why did you choose this career? Why the [beauty] industry?

I think I found out early on that I liked being a marketer where you are able to combine some big picture creative thinking with analytics to inspire a customer to purchase.  Why I chose the beauty industry is the value that is placed on creativity and strategic thinking while also feeding my desire to feel passionately about the product I am marketing.

BBR8 Thought Leader Gloria Luna at her roundtable presentation of “”How to Market Yourself into your Dream Job”

4. What do [beauty] professionals need to do to continue to connect/attract with today’s beauty consumer? 

Get out from behind the desk.  Go out and interact with your customers as they shop your brand and your competitors.  Look at what they get excited about and what they’re playing with.  Notice how they pick up the product, try it, smell it, feel it.  Talk to the people that represent your brand.  Find out why they feel passionately about what you do.  What tools can you provide them to help them be more successful?  Be open to all of it.

Also, make sure you are looking for inspiration from places and things outside of work.  I always say, we work in a creative business, if you don’t continue to “feed” yourself creatively – either through hobbies, experiences, etc – you will quickly run out of ideas. 

Click here to see photos of Gloria during BBR8

About SkinMedica
SkinMedica® believes everyone deserves to have naturally radiant skin. That’s why they’ve dedicated years of research to formulating advanced skin care products that rejuvenate skin. Their entire aesthetic product line is based on the science of the skin’s own healing abilities. As skin ages, elasticity decreases, lines appear and overall appearance is diminished. To counteract the effects of time, their skin care products contain restorative ingredients that work below the skin’s surface to regenerate the health of the skin. Their scientifically proven recovery compounds include essential ingredients ranging from vitamins C and E to retinol to TNS®, our patented blend of growth factors, soluble collagen, antioxidants and matrix proteins. The impact is clear – fine lines are reduced, age spots and discoloration fade, and skin texture and elasticity is improved. All results of our commitment to creating a lifelong skin care solution for healthier skin. Click here to for more information about SkinMedica

About BBR
Hosted by Mazur Group, the Beauty Biz Roundtable BBR series brings together 100 Mid to Senior Level Beauty Executives in a roundtable format that fosters networking and idea sharing. This is NOT a lecture or panel discussion. The BBR series is your opportunity to sit down in small group settings with industry peers.  Past BBR attendees and Thought Leaders have come from every major beauty company here in the West including OPI, Stila, Dermalogica, John Paul Mitchell Systems, Murad, Sexy Hair , Neutrogena, Urban Decay, CND, P&G, Josie Maran, Intelligent Beauty, boscia, Orly International, Smashbox, and  totalbeauty.com

For  more details about BBR, visit: https://mazurgroupla.com/wp/bbr-events/

 Q&A with BBR8 Thought Leader – Jeff Falk of GCI Magazine

Q&A with BBR8 Thought Leader – Celebrity Makeup Artist, Emily Katz

Q&A with BBR8 Thought Leader – Award-winning Blogger, Jen Mathews

Posted in