By Romina on July 9, 2012
The Sephora self-serve model was revolutionary when it launched in the U.S. in 1999. Beauty shoppers continue to love the relaxed, self-serve, no-pressure environment, and it seems like major beauty brands are sitting up and finally taking notice. According to a recent Wall Street Journal story, Clinique, the largest makeup and skin-care brand in the U.S.,
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