Beauty Biz Roundtable 11, presented by Mazur Group, successfully brought together 100 top executives, media and thought leaders at the leading edge of the beauty industry for an evening of education, discussion and inspiration.
Sponsored by Cosmopak and MaCher, this sold-out event on October 1st, 2014 featured executives from the West Coast’s fast growing beauty scene – including Drybar, Dermalogica, Bumble and bumble, wet n wild and more – gathered to address hot topics and trends in innovation, leadership, product development and category growth.
Our BBR11 lineup of beauty industry experts, led by Keynote Speaker – Alli Webb Founder of Drybar, all came from various fields including branding, marketing, finance, sales and more:
BBR11 roundtable topics ranged from Branding, Marketing, PR, to Social Media and more:
- Yohini Appa – Chief Scientific Officer, Yohini Appa & Associates
“How to Create and Substantiate Powerful Claims that Help You Win in Market”
- Conor Begley – Co-Founder, People, Tribe Dynamics
“Connecting Dots Between Digital Marketing, Earned Media and Offline Revenue”
- Natalie Byrne – Director of Global Impact, Dermalogica
“Integrating Social Impact Programs to Elevate Marketing Strategies and Empower Women You Serve”
- Carey Grange – Consulting on Beauty Brands Strategy & Campaign Development, Guthy | Renker
“Building Direct to Consumer Engagement: Navigating New Media to Drive Customer Growth”
- Chris Kolodziejski – CEO, Chella Brow Bar
“Capitalizing on the Brow Trend – 28% Growth in 2013 vs. 3% for Prestige Beauty”
- Brian Talbot – VP Marketing, Markwins Beauty Products Inc.
“Evolution of a Mature Mass Brand – The Repositioning of wet n wild”
- Shaun Westfall – Managing Director, Piper Jaffray & Co.
“Understanding the Business Model and Brand Attributes that Appeal to Investors and Strategic Buyers”
- Christina Zilber – Founder & Creative Director, Jouer Cosmetics
“The Importance of Authenticity and How it Ties into Brand Objectives, Messaging and Product Content”
BBR11 featured a keynote from the woman who started the trend of “blow and go” niche shops, Alli Webb, founder of Drybar. Webb provided a firsthand look into the explosive growth of her business and the key steps she made in taking the Drybar concept from her living room to 37 shops across the country.
The only event of its kind on the West Coast, BBR- now in its 11th run offers unparalleled opportunities for global brands based in or around Los Angeles to meet in an intimate environment to forge partnerships and discuss the trends that keep the industry growing an estimated 3.8% globally year on year.
“Our goal is to facilitate deep and lasting connections for the beauty industry as a whole – whether you have decades of big brand experience or are just entering the field,” said Frances Mazur (CEO, Mazur Group). “After every event we see new businesses flourish and powerful partnerships form. When this community is given the opportunity to come together in a forum with an equal playing field, the ideas that are sparked – from marketing innovations to essential steps when scaling the business – are incredible.”
It was an incredible night of information sharing and networking – all thanks to everyone’s participation.
Stay tuned for BBR12 next year!
Founded by Mazur Group in 2009, the BBR series has evolved into the preeminent event for beauty executives on the West Coast. Starting with a cocktail hour for open networking followed by a Keynote Address, guests interact directly with Thought Leaders and other attendees in 3 rounds of roundtable discussions.
About Mazur Group
MAZUR GROUP places outstanding executive, managerial, and professional-level candidates. We provide unique access to both full time / direct-hire candidates, as well as industry consultants available for specific projects or indefinite engagements. With a strong emphasis on local brands, Mazur Group specializes in helping small- to mid-sized businesses make critical executive hires, positioning them to scale towards acquisition. Mazur Group is headquartered in Santa Monica, California and recruits for companies across the United States.