Author Archive | Romina

BBR15 Roundtables (l to r): Fadi Mourad (Dollar Shave Club), Kim Walls (LimeCrime), Christina Zilber (Jouer Cosmetics), and Andrew Knox & Deanna Kangas (Ouai Haircare)

Beauty Growth in 2017 at BBR15

Mazur Group, L.A.’s premier executive search firm specializing in the beauty industry, presented their bi-annual BEAUTY BIZ ROUNDTABLE 15 (BBR15), on Friday, April 28th from 9:00am – 2:00pm at Le Méridien Delfina Santa Monica Hotel. This sold-out event featured senior executives from the West Coast’s beauty scene including  Sephora, ipsy, Dollar Shave Club, Sexy Hair Concepts, and more – who […]

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online marketing trends

Online Marketing key for Beauty Brands: 2014 Trends & Consumer Behavior

Do you know how your consumers are shopping for beauty products online? With U.S. beauty sales expected to reach $81.7 billion by 2017, beauty brands can no longer ignore the growing significance of effectively catering to online shoppers. Digital marketing firm, PM Digital, recently released their 2014 Trend Report: Makeup and Skincare Brands Online, which […]

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birchbox opens in nyc

Birchbox Opens First Retail Store in NYC

From online sampling to retail sampling…Birchbox is opening its first retail store this spring in the heart of NYC’s SoHo’s main shopping area. Birchbox, is the pioneer of beauty sampling box subscriptions. Born out of the idea that women wanted help “de-cluttering” their beauty products, Birchbox founders Katia Beauchamp and Hayley Barna created Birchbox, a $10 monthly […]

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total beauty mixer sponsored by mazur group

Mixing Beauty & Business at Total Beauty’s Mixer!

  It was another great night of cocktails, networking, and beauty industry news at Total Beauty’s mixer in Santa Monica! Held at the Ma’Kai Restaurant & Lounge in Santa Monica, over 107+ beauty industry executives enjoyed cocktails, hors d’oeurves, and intimate networking. Attendees came from a wide range of beauty companies from Kate Somerville Skincare, Smashbox, […]

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nail polish art portrait

See it to Believe it…Nail Polish Portraits!

Nail Art, literally speaking! NY-based illustrator Eli Neugeboren and still-life photographer Christine Blackburne teamed up to create a series of portraits made by dripping nail polish onto acetate and photographing them while still wet. The idea to use the beauty product as paint came from years of shooting nail polish blobs for beauty editorials and […]

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